Pinterest is rolling out an AI feature for beauty Pins that helps users turn saved inspiration into a clearer plan for a salon visit. The new tool, called Beauty Guides, is meant to bridge the gap between an image a user likes and the language professionals use to recreate it.
What the feature does
Beauty Guides uses Pinterest’s visual intelligence and generative AI technology, which the company groups under the name Pinterest Intelligence. In practice, that means the system can look at a beauty Pin and translate it into salon-friendly terms that many users may not know.
For example, it can surface phrases such as balayage (a hand-painted highlighting technique), root melt (a blended transition between hair colors), or almond nails (a nail shape with tapered sides and a rounded tip).
Why Pinterest says it matters
The feature fits a common real-world behavior: people often bring photos to a stylist or nail artist and ask for something similar. Pinterest’s addition is designed to make that conversation easier by giving users the vocabulary they need to describe what they want, and what they may want to change.
It also adds planning details that can be useful before an appointment, including:
- how long part of the process may take
- the likely price range
- maintenance requirements, such as trim, tone, or touch-up frequency
That information can help people decide whether a look is practical before they commit to it.
Where users will see it
Users can access the guides through a “Get the Guide” button in the app. From there, Pinterest will show information about:
- what to ask for to achieve the look
- estimated time
- price range
- maintenance needs
At launch, Beauty Guides will cover Pins related to:
- hairstyle
- hair color
- nail shape
- nail finish
The broader takeaway
This is a relatively narrow use of AI, but it shows where the technology can be most immediately useful: not by replacing a task, but by making an everyday decision more understandable. In this case, the value is less about discovery and more about helping people act on inspiration with fewer surprises once they get to the salon.